- Message from Management
- Who we are
- Our Corporate Identity
- Our Vision
- A Unique Network of its Own Video
- LCC in Numbers
- Leisure Competences
- Our Global Incoming Network
- Our Global Incoming Network (2)
- Global Incoming Network Video
- Corporate Travel
- Our Network of Entrepreneurs
- Knowledge Exchange and Events
- LCC Stands For
- Profitability is Key
- Technology
- Direct Connect Distribution
- Profitability is Key
- We live Diversity
- 30 years LCC
- Contact us!
A strong trusted brand
sends the right message.
The Lufthansa brand with its crane enjoys a brand recognition of 95% in Germany and has also been renowned worldwide for decades as the No. 4 airline brand with a brand equity of 4,1 billion US Dollar (statistica.de 04/2015). But it is not only that the brand is so well-known, it is even more the fact that this brand symbolises a unique premium and quality approach with corporate and leisure travellers. This is an essential and extraordinary argument for around 550 independent entrepreneurs world-wide who have decided for a partnership with Lufthansa City Center (LCC).
The benefits of the strong Lufthansa City Center network are obvious: LCC travel agencies remain independent and enjoy their entire entrepreneurial freedom. Still, they profit from the international expertise of a leading premium provider for corporate and leisure travel. Each owner enjoys the best of both worlds. This is also one of the main reasons why our LCC entrepreneurs represent and demonstrate an outstanding above-average performance.
Our Lufthansa City Center Headquarters supports each franchisee with a targeted and individual concept which offers a comprehensive suite of products, tools and solutions to maximise success and profits.
In Germany, where the concept was originated 30 years ago, we have 280 Lufthansa City Center travel agencies who belong to the best experts in the market. Also worldwide, where the network comprises altogether 580 Lufthansa City Center locations in more than 105 countries, only those agencies that commit to maximum quality are selected. To ensure that this status is maintained, we support our LCC franchisees with a comprehensive strategic quality concept. It is our aim to advance all LCC agencies to maximum customer satisfaction, profitability, and market share at the highest possible level. Our quality standards, defined by franchisees for franchisees, are constantly further developing and adapting in regular exchange with our members to ensure 100% feasibility and operational value. Our corporate experts, named Business Travel Lufthansa City Center offices, focus on national and multinational corporate travel requirements. Certification programmes such as Din ISO 9001 for all Business Travel agencies in Germany and Switzerland, underline the significance of the Lufthansa City Center quality leadership.
Sandro Felber, LCC Take Off Travel, Germany
"Applying the value of an international premium brand to our local entrepreneurial spirit with a global network at hand, this is what creates our concept for success.“
If you decide in favour of us, you receive the best portfolio of services and tools to perform professionally and profitably in your market. In the challenging corporate and leisure travel sector, this competitive advantage creates a clear added value. If you are ready, willing, and committed to bring your entrepreneurial spirit and power into an ever-growing network of experts worldwide, then your success is guaranteed.
Leisure competence in focus.
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Lufthansa City Center was founded in 1991 and has developed into the world’s largest independent travel agency franchise cooperation. For your customers this means: a comprehensive, varied portfolio of unique travel experiences at attractive conditions and a local highquality LCC contact person at hand, no matter where you are in the world.
For you this means: defining your profile and developing competencies in certain travel segments, whether your focus is corporate or leisure. On top of that, you benefit from the wide variety of unique local insider know-how to add value to your service promise. With this each LCC can individually further develop and sharpen its own personal profile to stand out from the competition in the regional environment as well.
Tailor-made own tour packages and once-in-a-lifetime travel arrangements created within the LCC network offer a profitable competitive advantage. In addition, the LCC Headquarters negotiates attractive conditions with a large portfolio of preferred suppliers to ensure you benefit from optimised commissions. Our franchisees specialise in the high-yield premium leisure segments, be it cruise, golf, adventure travel or luxury, symbolising the Lufthansa City Center focus on competence and excellent expertise: LCC agencies offer packages for the discerning traveller which provide extravagance and luxurious travel destinations. A network of professional congress organisers (PCO), DMCs (Destination Management Companies) and MICE providers (Meetings, Incentives, Congresses and Events) completes the portfolio of specialisation within the LCC network.
Besides the incoming expertise of many of our members, the outgoing business grows steadily.
Here LCC agencies offer the complete range of travel suppliers and tour operators available in each market.
Devendra Parekh, LCC Business Travel Member Travels and Rentals, India
“For us LCC is a circle of trust in which we source both incoming business and engage with a vast pool of globally scattered members for our outbound leisure division. With LCC we enjoy a rich resource centre of learning, sharing, networking, inroads to luxury business and access to ever evolving benefits in keeping with new business challenges.”
The LCC DMC Network guides its members on both the selling and purchasing sides of the transactions. Intercultural barriers disappear as business between LCC offices increases. Whether you are looking for a source of inspiration for unique itineraries or searching for the perfect match to handle your customer’s extraordinary wishes, the LCC DMC Network is your premier resource. Find answers and establish valuable, reliable contacts who share the same motivation, dedication and quality promise that belongs in every Lufthansa City Center. Within a trusted environment and in a long-established network, the LCC DMC Network has built intercultural bridges for creating new business opportunities. Our LCC DMC Network is a clear differentiation in the international travel market.
As the most innovative travel solution today, the LCC DMC Network will become the leading online marketplace for unique leisure services, LCC-operated tours, niches and MICE services in the near future. Our DMC network has now opened the door for new customer groups, higher margins and to an exclusive positioning in the market today. We can now offer customer individualization on a truly global scale: to date with 115 LCC DMC Partners worldwide.
Agustina Hernandez, LCC DMC Partner Secontur,Argentina
“We are proud to be a member of the LCC DMC Network, as we all share the same passion: the passion about our unique destination, our expertise and local knowledge - expanded to the entire world.”
Business Travel - the corporate network that cares.
Robert Bernwieser, LCC Business Travel Park Travel, South Africa
“Being a Business Travel member assures our clients of collaborating with a reliable and action-focused partner.”
Within the corporate travel segment Lufthansa City Center is excellently positioned on a national and international level with its corporate service brand Business Travel. This focus on servicing corporate travel requirements has paid off right from the very beginning. Up to now, Business Travel serves more than 50.000 corporate customers. Thanks to tailor-made solutions, Lufthansa City Center have become a market leader for small and medium-sized customers (SME). However, our corporate travel experts do not only serve SMEs, but we use our excellent service capabilities to also serve many large and multinational companies.
The Frankfurt-based LCC Headquarters supports you as a franchisee in varied ways – in corporate customer sales efforts as well as in the development of relevant products and technologies. You benefit from excellent help in tenders, the professional implementation team and
comprehensive support with national and international customers.
IT know-how for optimised processes
An all-round corporate customer service needs far more than just perfect service and highly professional competent staff: it is also essential to have the seamless implementation and integration of online booking engines in existing company structures. LCC offices receive all necessary services for such an IT migration from the LCC Headquarters.
Within Europe, Germany is the largest source market for multinational corporate travel. LCC has its own important share of this business with its corporate travel brand Business Travel. Thanks to the comprehensive business travel portfolio and professional sales, marketing, and IT support you as an LCC franchisee will further develop this market segment.
The global network of
local entrepreneurs.
As a Lufthansa City Center franchisee you become part of a global, ever expanding network which sets a clear focus on trust and partnership: whilst in Frankfurt a team of over 20 employees organise and optimise the franchise system, the regional Area Management provides personal and local support.
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In 2011, LCC celebrated 20 years of LCC
The LCC Headquarters respects its franchisees and their entrepreneurial power and success. This is why each franchisee can decide for themselves the intensity of the central support. Our comprehensive support also includes staff coaching and regional marketing support up to very personal and individual needs, which can be discussed in detail and one-on-one with your regional dedicated Area Manager at any time.
The LCC Headquarters does not represent a central steering entity. It rather focuses on building bridges and connections between an internationally expanding premium brand and local franchisees.
The biggest value is the global network of independent travel agency entrepreneurs. Here, the constant and active dialogue between LCC franchisees and the LCC Headquarters and between the agencies counts more than any recommendation. Interaction and active business relations are the key to success. Many face to face communication channels enable and intensify these interactions on a local, regional, and global level, be it either via the LCC seasonal or annual summits, the LCC General Assembly, LCC focus meetings, workshops, trainings, Advisory Board meetings or all virtual conference we offer on a regular basis to stay connected.
Yannos Economides, LCC Air Exelixi, Greece
“We joined LCC for two reasons: The brand and the value from the knowledge exchange. Our aim is to offer state of the art services to our customers and with LCC, we stay up to date and remain open for essential inspiration from the LCC HQ to be ahead of the competition. Exelixi, (part of our name) in Greek means improvement: and LCC helps us a lot in this aspect!”
Every two years, the annual LCC General Assembly invites all franchisees for three days to a conference that sets itself apart. Nobody misses this exciting, market-leading and global travel industry conference that demonstrates the unique LCC spirit, the spirit of knowledge exchange, joint business opportunities, networking and partnership across any borders. Not only are strategies being defined here but also because business networks are enriched and constantly expanded with new business contacts within the LCC concept.
All LCC owners meet for an intense experience and know-how exchange through workshops, plenary sessions, interactive event setups accompanied by exciting social events.
Entrepreneurs talk to entrepreneurs – and set the path together towards a successful future.
Furthermore, on the virtual arena, LCC sets the standard on how to organise hybrid and successful virtual LCC conferences, with state of the art event platforms leading the event market to new spheres. HOPIN as one of the top-notch platforms brings the face-to-face LCC event experience into the new setting of virtual conferences, constantly evolving with the new needs and requirements of our industry and market.
Global Knowledge - regional empowerment
Lufthansa City Center Country Organisations (LCO) act as coordinator between the LCC Headquarters and individual LCC franchisees in markets with more than 10 LCC locations - currently in Austria, Poland and Italy. LCOs generate additional local benefits by streamlining regional joint supplier negotiations, marketing and sales activities as a strong local group of LCC agencies.
As LCC member you benefit from the rich and comprehensive know-how exchange within the network, with markets showcasing trends that might affect your local market at a later stage.
Heiko Brix, Managing Director, LCC Headquarters
“Travel has a positive impact on many aspects of our lives, yet also on our environment.
At Lufthansa City Center, we are committed to finding the best travel solutions for everyone in
the most eco-friendly way. We have been ISO 14001 certified since 2009 and with the renewal of this certificate each year, we consistently improve our processes and reduce our environmental footprint.
We believe that our sustainability initiative and the initiatives of our customers create a positive
effect on the environment and continuously improve our service quality.”
Sustainable solutions
for eco-friendly travel.
We at Lufthansa City Center Headquarters are committed to making environmental protection an integral part of its business activities. Therefore, minimizing our environmental impact and improving our environmental service are at the forefront of our operations.
Lufthansa City Center plays an active role in various corporate social sustainability initiatives. Through our memberships at German Travel Association Sustainability Board and Futouris, we can raise awareness on sustainability issues among industry partners and institutions. The Corporate Department of LCC Headquarters carries the DIN ISO 9001 certificate for quality management which is annually renewed. Our quality standards and competence are key for satisfactions of our customer. The LCC Headquarters bears also the certification of DIN EN ISO 14001 which does not only identify us as quality provider but it acknowledges our sustained commitment to our wide range of vocational education and training.
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Sustainability - What we do
By working closely together with providers like atmosfair and EcoVadis, we consult our franchisees and provide them with best knowledge, rating and tools to support their own and their clients sustaianability initiatives.
As Individuals
- Support local business in my community
- Less travel by car, more by bike or walking
- More conscious consumption of foods, especially meat
- Avoid waste, especially waste of food
As a business
- ISO certification to conistently review and improve processes
- Introduce EcoVadis as a certifier to LCC and to LCC HQ
- Reduce CO2 impact consitently, offset CO2 where possible
- Mindful resource management
- Award LCC members for their best local sustainable projects with Green Award
For your company as a client
- Create awareness of sustainability
- Consult customer on measurements and actions to reduce CO2 footprint in travel
Top-notch technology and tools - always a step ahead!
Process optimisation and efficiency are becoming more and more indispensable in the highly competitive corporate and leisure travel markets. Customers benefits from the perfect combination of human and digital touchpoints when choosing LCC. State-of-the art service quality can no longer be guaranteed without the relevant and appropriate IT support. To meet the challenging and increasing customer demands LCC trust in a comprehensive and reliable IT portfolio which optimises the business processes in the travel agency. Not only are leading market technologies being implemented, they are being adapted to the needs and working processes of the respective LCC offices.
The LCC website concept offers a professional internet presence with just one click, as digital shop window. Each member automatically receives an all-round, ready-to-use, professional and state-of-the art web concept offered in various modules to adapt to each individual need. With the multilingual website concept, you neither have to take care of the concept, design, nor your contents and can fully focus on your core business. Of course, we offer full local flexibility so that you can edit your own offers individually and at any time – with the user-friendly content management system.
To support your local marketing activities in uniform CI, our online web-to-publish marketing tool myDesigns provides you with a variety of templates for stationery, POS material, video, pictures and social media content with easy local production or usage. In a few steps, your individualised brochure, flyer, banner and poster are easily created and then locally printed, or electronically distributed, without the need to involve any additional local marketing agency.
Communication is key. With our Extranet “myLCC”, communication, dialogue, exchange, feedback, and direct one-on-one exchange has never been easier. myLCC provides real-time dialogue and franchise, product and sales information. Knowledge from within – available online 24/7.
New mobility calls for mobile travel applications. LCC provides the perfect solution: LCC Mobile accompanies the customer and offers seemless communication, booking, destination advice and service support during his journey- again personally designed by his local LCC travel agency.
In terms of Direct Connect capabilities within the changing travel environment, LCC accompanies, consults and offers its franchisees a global solution ahead of the market at best conditions. Cutting-edge technologies ensure seemless process optimisations in any LCC; also in a future without full GDS content.
Productivity and profitability can only be guaranteed with thorough and careful planning and organisation.
Giusi Pennatti, LCC Business Travel Member Schooner Viaggi, Italy
“Technology has become a key success factor in order to maintain customers and win new bids. Advanced IT development is crucial to fulfill our corporate customers’ needs. Thanks to the professional LCC support we implemented new tools for our international corporate environment and are able to face all challenges of changing market conditions.”
The future business model changes
with Direct Connect Distribution.
The way of managing travel has started to change long before Covid-19, the trend simply has been accelerated now. Private travellers expect to buy tickets, hotels and excursions like they buy on Amazon or other big retail platforms. And they expect to cancel, change and return the travel products as easily.
Corporate companies and corporate travellers are also influenced by this retail experience. They expect from their TMC to be able to book every rate including NDC fares available online. The TMC work has changed from selling tickets, hotels and cars via one GDS platform towards manually aggregating fragmented content from multiple platforms and sources. Corporate customers do not only demand best fares, but also expect their chosen TMC to provide self-booking tool solutions for their employees to be able to book 24/7 and adjust company’s travel policies easily.
This trend of modern airline retailing experience based on NDC standard is here to stay. The most important airlines in the world have all committed to NDC standards, representing more than 60% of the IATA overall volume.
The most important travel related technology companies, including the three GDS have completed NDC certification. Hotels and car rentals were early adopters of this trend and have their own modern retailing platforms in place next to the GDS sales channel.
No matter how far you are in this challenging environment, we provide the best opportunities to choose from. Our LCC franchisees get acquainted with our pre-selection of tested, top quality tools which support them in their daily operations and their full content offer including NDC. LCC customers, on the other side benefit from savings and duty of care solutions.
Within our distribution suite, we offer complete end-to-end solutions with all travel managers' needs being incorporated: from booking or self-booking tools, duty of care issues, travellers reimbursement and data analytics - all at preferential conditions for LCC franchisees.
More than 30 distribution solutions are in use in our LCC network. These include Amadeus, AirGateway, Atriis, Argo, Aaron Group, DCS Plus, Innstant Travel, Onewurld, Pass Consulting, ravelport, Travelfusion, Sabre and more, reflecting the richness and knowledge of our global network and also the regional needs in terms of NDC content.
All our members benefit from an increase in efficiency, productivity and profit after implementing one of our selected tools. With our comprehensive expertise, in-depth market screening, global buying power and user cases all over the world, we guide and consult our LCC franchisees in their strategic distribution decision.
Marian Szypula, LCC Business Travel Member etravel, Poland
“The LCC product portfolio inspires new perspectives for our corporate sales strategy, gives us the chance to increase profitability and completes our offer with state of the art technology for our present and future clients. Without being an LCC member, as an independent travel agency, we would not be able to compete with the biggest corporate competitors in our market.”
Profitability is key
for maximized earnings.
We, as Lufthansa City Center Headquarters are fully committed to the interests, needs and the economic success of our franchisees. This is our approach and our promise with all products, projects, tools and services we offer.
Image, quality management, training, marketing, global central purchasing, access to a global product and service portfolio, preferred pricing for travel tools and technology, consulting and cutting-edge IT are all measured with the same objective in mind: optimisation of your profitability. When entering the LCC network our mission starts: increasing your economic success and your global reach with a well-established high-quality brand and a quality network of travel professionals.
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Please feel free to contact us for a personal meeting. We will be more than happy to share with you further details of our high-performing Lufthansa City Center concept, answer any questions you may have and show you the full perspective of your strategic partnership as a Lufthansa City Center franchisee. Send us an email or call us - we are there for you!
Our comprehensive offer includes
- Professional support of a leading international franchise system
- Superb network of medium-sized entrepreneurs
- Incomparable and unique brand appearance
- Cutting-edge technology securing your future
- Excellent central purchasing conditions with GDS, airline, car, hotel and leisure providers
- Multichannel marketing support
- Reasonable franchise fee
- Independent ownership as a Lufthansa City Center franchisee
- and much more